Marketing mix

Marketing Mix '4P'

The term 'marketing mix' is one of the most used marketing. The marketing mix is ​​also known as the '4 P' that is to say: Product, Price, Place (distribution) and promotion (communication).

Marketing Mix: all the tools available to the company to achieve its goals with the target market. (Kotler & Dubois)

The concept is simple. Consider another famous mix (composition), the composition of a cake. All cakes are made with eggs, milk, flour and sugar. However, you can change the outcome of your cake by altering the amounts of the components therein. This will add more sugar for a sweeter cake. It is the same for the marketing mix. The offer to your customer can be altered by changing the content of 4 P. For a brand of 'quality', you will focus on communication (promotion) and désensibiliserez the weight he could grant the price.

                                                                 MARKETING MIX 4P.

Main marketing action variables are divided into the P 4 as follows:

PRODUCT	PRICE	PLACE (distribution)
-Quality	-Rate	-Distribution Channels
-Features and Options	-Discount	-Outlets
-Mark	-Payment Terms	-Catchment areas
-sizes	-Credit terms	-Stocks
-Conditioning		-Assortment
-customer service		-Means of transport
-Guarantee

PROMOTION (communication)
-Publicity
-Sales promotion
-Selling power
-Direct marketing
-Public relations
The 4 P present here correspond to the optical manufacturer facing its market. For the customer, the marketing actions must translate into advantage. The 4 P then become 4 C.

  

Is a winning company meets the needs and desires of its customers in an economical, practical and through effective communication.